Princess Kate has been out of the spotlight since the birth of her child. Recently although she has traveled by herself to help ease world tention with the current absence of Harry. Josh Duboff the author of the article, "Luxembourg as Next Phase of Brexit Charm Offensive.", uses simple diction in order to get his point across. The words "uber" and "soft" seem to keep a light and fun tone. He uses these words to create a sort of personalized and easy to read article so that his targeted audience (women and the youth) can enjoy this article and not be discouraged by big words. Duboff must be very invested in Princess Kate herself because he mentions her dress attire as a good portion of the article. Josh Duboff does not see to utilize any other rhetorical devices. Josh Duboff seems to write this article to inform his audience that Kate is becoming an influential and important figure of Cambridge. He even goes to say that sending Kate was the families plan to enact 'soft diplomacy'. Duboff begins with stating how Kate is dressed to hook the reader and then goes into the articles true purpose as her second time flying alone.